About
Hi! I'm Mikkel.
What interests me is how technology gets turned into something that actually creates value for a business — not technology for its own sake.
- City
- Munich
- Work
- TP Group
- Education
- HHX
- Languages
- Danish, English, German
Background
My background is a Danish HHX, a business-focused upper secondary education, with a focus on marketing, business economics and international economics. Today I'm based in Munich, working at TP Group with digitalisation, IT and business development.
What drives me
I'm interested in why people buy what they buy — and what it costs to get them there. The market and the consumer at one end, the economics at the other, and the part in between where an idea either adds up or doesn't.
On the side
Outside work I'm driven by curiosity. I build my own digital projects — this site is one of them — and use them to learn new things across technology, branding and online business.
Earlier
Earlier I built and ran the Twitch channel twitch.tv/iklavetpenge, working with branding, content and the community around it. Along the way it led to collaborations and sponsorships. I no longer stream, but it is where I learned what it takes to hold an audience — and what an audience is worth to a partner.